Denim is primarily made up of cotton, an extremely thirsty crop that require up to 20,000 litres of water per kilogram to grow. Before the cotton jeans can make it to a store, it must also be dyed and finished – one of the most water and chemically intensive steps in making clothes. With an aim to contribute to a more sustainable fashion industry, Mayla's Eco-denim are produced from organic cotton with one of the most sustainable finishing methods existing today.  



Our denim factory is certified to both GOTS (Global Organic Textile Standards) and SWAN (Nordic Eco Label). When dyeing and washing our denim we use eco-certified techniques by Jeanologia ™, a Spanish innovative specialist in sustainable technologies for garment finishing.

Typically, it takes 70 litres of water to finish a pair of jeans using traditional laundry methods. But with the combination of Jeanologia’s patented E-flow and ozon techniques, we can finish a pair of jeans with only one glass of water. Compared to traditional treatments these techniques use up to 95% less water, 90% less chemicals and 40% less energy. 



Thanks to Jeanologia’s modern technology, we can create soft feel jeans and fade vintage “worn-out” looks, without harming the environment. Based on a patented nanobubble technology, the E-flow machine acts as a carrier to transmit chemicals into any fabric or garment. Imagine it like a washing machine filled with steam instead of water, where a minimal quantity of water is needed with zero discharge.

When creating light jeans, we use ozone technique, bleaching the fabric without the use of any bleach and chemicals. Instead of using water this machine uses normal air, turning it into ozone gas and when it starts tumbling it gives the denim its natural worn-in look. At the end, it transforms the ozone back into air and releases it back into the atmosphere.