The choice of raw materials has a big impact on the product’s overall sustainability performance. That’s why our sustainability team have developed a fiber tool that helps us divide commonly used fibers into four categories. Class A and B are considered sustainable and class C and D as non-sustainable. Our aim is to push the limits of eco-friendly fibers and to only use fibers in the sustainable classes before 2022.
When developing this tool we have looked at Made-by’s fiber tool, Filippa K’s and Reformation’s material guides. Different aspects like water input, energy input, greenhouse gas emissions, animal suffering, human- and eco-toxicity have been taken into consideration. If the fiber is eco-certified, recycled or produced in a closed loop and sustainable system it jumps up one class. For SS19, 82% of our total use is ranked in class B or higher.
A - All-star team: all natural, vegan, plant-based & rapidly renewable fibers.
B - Better than most: could still be better. Deadstock is considered "Class B" because we don't have to produce any new fabrics, however we cannot always trace the true origins of deadstock materials.
C - Could be used: better than D-fibers but should be either mechanically recycled or eco-certified.
D - Don't go there: environmentally, socially intensive & animal unfriendly fibers.
Our eco-denim is made from 100% organic cotton and finished with a sustainable wash. When making our denim we use eco-certified techniques by Jeanologia ™, a Spanish innovative specialist in sustainable technologies for garment finishing. With the combination of their E-flow and ozone techniques, we can finish a pair of jeans with only one glass of water. Typically, it takes 70 litres of water to finish a pair of jeans using traditional laundry methods. Thanks to their modern technology, we can create soft feel jeans and fade vintage “worn-out” looks, without harming the environment.
To reduce our environmental footprint, we create close to 30% of our products out of deadstock fabrics. It actually looks better than it sounds. By buying verified old leftover and over ordered fabrics from other manufacturers we’re creating fashion of textiles that were destined for the landfill.
OEKO-TEX® CERTIFIED SILK
Silk has not only a fantastic feel and look, but is also a highly renewable resource with less impact on the environment than many other fabrics. The silk is a natural fiber made without hazardous chemicals. The silk worms feed on mulberry leaves, which don’t require the use of pesticides or fertilizers to grow. Another advantage of silk is that it requires very little water to grow, comparing to other materials.