With the increasing fast-fashion culture we tend to consume and dispose of our clothes quicker than ever before. Decreasing textile prices have led to a mass consumption culture in which consumers can buy more clothes without necessarily having to spend more money. But all of this this has a hidden cost, the one that our environment suffers. The environmental impact of textile products is present in every step of the lifecycle of the product, from production all the way through to how the clothes are disposed of.
SLOW & REASONABLE FASHION
We believe the change will come about by companies striving for sustainable fabrics and production methods together with consumers slower consumption. Mayla has an ambition to help customers building long-lasting wardrobes that stand the test of time, in terms of both quality and style.
One great way for newbies to ease their way into a more sustainable and reasonable fashion approach is to categorize every new purchase into essentials, keys and statements. With a perfect base of versatile and timeless essentials, our customers only need to invest in a few fashion-forward pieces every new season. They’ll not only make fewer regrettable impulse and fast fashion buys, but also feel more confident with their wardrobes.
Another way to build a sustainable wardrobe is through the 30-wear challenge. It’s simply about asking yourself “Will I wear this garment at least 30 times” before you buy a new piece of clothing. The campaign was started by eco-fashion activist Livia Firth and aims to reduce “throw-away fashion”. It isn’t about giving up buying new clothes completely, we all need new items every so often, but it’s about changing our approach to shopping and to make clients thinking of their clothes as investments.
Follow the campaign on Instagram: #30wears
WEAR, LOVE AND GIVE BACK
Today, more than 99% of all clothing thrown away can be either reused or recycled. Sadly, most clothing still ends up in landfills where it takes up to 40 years for some materials to biodegrade.
As all our garments are made from carefully selected materials to stand the test of time in terms of both quality and style, we think each Mayla piece deserves a beautiful after-life. When the time comes, we therefore encourage you to hand in your pre-loved garment for reuse or recycle.
Want help with this? Hand in your clean and pre-loved Mayla item to us and we will help you sort the item into either rewear or recycle, depending on its condition. Every customer who hands in pre-used clothes will receive a voucher with 20 Euro off their next purchase at Mayla.