THE TRUE COST
With the increasing fast-fashion culture we tend to consume and dispose of our clothes quicker than ever before. Decreasing textile prices have led to a mass consumption culture where consumers can buy more clothes without necessarily having to spend more money. But all of this this has a hidden cost, the one that our environment suffers. The environmental impact of textile products is present in every step of the lifecycle of the product, from production all the way through to how the clothes are disposed of.
SLOW & REASONABLE FASHION
We believe the change will come about by both companies striving for sustainable fabrics and production methods together with consumers’ slower consumption. Mayla has an ambition to help clients building long-lasting wardrobes that stand the test of time, in terms of both quality and style.
One great way for newbies to ease their way into a more sustainable and reasonable fashion approach is to categorize every purchase into essentials, keys’ and statements. With the perfect updated base versatile and timeless essentials, you only need to invest in a few more fashion-forward pieces. You will feel more confident with your wardrobe and there will definitely be fewer regrettable impulse and fast fashion buys.
Another way to make your wardrobe more green is with the 30-wear challenge. It’s simply about asking yourself “Will I wear this garment at least 30 times” before you buy a new piece of clothing. The campaign was started by eco-fashion activist Livia Firth and aims to reduce “throw-away fashion”. It isn’t about giving up buying new clothes completely, we all need new items every so often, but it’s about changing our approach to shopping and to make clients thinking of their clothes as investments.
Follow the campaign on Instagram: #30wears