We put the welfare of animals, humans and the environment at the core of everything we do. Each garment is made using the best possible practise and meets internationally recognised sustainability standards.
By becoming a vegan brand we support a cruelty-free fashion industry and ensure animals aren’t exploited. Vegan materials are the most sustainable option compared to animal-derived fabrics.
We believe in producing small quantities to minimise overstock and to inspire our customers to slower and circular consumption.
We encourage a cruelty-free and sustainable closet that will last for years, where you thoughtfully replace and add long lasting pieces. We therefore aim to offer clothes that stand the test of time in terms of both quality and design. To close the loop our customers can hand in their pre-loved items to one of our stores for second use. ”
Materials play a significant role in a product’s lifetime sustainability impact. When we create new products we use the Higg Materials Sustainability Index (Higg MSI) to measure the environmental sustainability impacts of different materials. Developed by the Sustainable Apparel Coalition, (SAC), the index takes into account the energy, water and chemicals used to make materials, as well as waste generation. By using the HIGG MSI tool as guidance when choosing materials, we’ve improved our climate impact and lowered our average material score from 316 to 43.
Mayla started off as a silk brand. As silk has one of the highest HIGG scores, 681, mostly due to water scarcity, eutrophication and global warming, a replacement needed to be found.
Extracted from Swedish forests, we found a plant-based material with similar characteristics as silk. Based on soft wood from sustainable forestry according to FSC, the fiber is turned into sustainable viscose-yarn in either the German manufacturer ENKA or the Austrian manufacturer Lenzing. The fabric is woven into fabric in Turkey and finally produced in Portugal. Plantbased ENKA/Lenzing viscose has a HIGG score of 43.
The best replacement material for chunky knitwear was organic cotton, since all animal derived fibers have a high HIGG score due to animal agriculture. Conventional cotton should be avoided. It causes water scarcity and uses high levels of chemicals, synthetic fertilizers and pesticides that are associated with cancer, hormone- and birth defects in humans and animals.
Organic cotton, however, does not use any chemicals and even though it still uses a lot of water it can be rain-fed and not irrigated. The HIGG score for organic cotton is 48, compared to conventional cotton which is 99.
All Mayla Denim is produced using organic cotton and an eco-certified E-flow nanobubble technology. A minimal quantity of water is needed with zero discharge. For the finishing effects an eco-friendly ozon and laser technique is used. Compared to traditional treatments E-flow uses 55-95% less water, 80- 90% less chemicals and 20-40% less energy.
Out of the SS20 collection 40% is made out of deadstock materials, which are leftover and over-ordered fabrics from wholesalers, other designers and fabric warehouses. By using available fabric we reduce textile waste and lower our carbon footprint. The materials we use are vegan and have a verified fabric composition.